Print ads, television ads, influencer marketing… they all require you to shell out a ton of money without having any idea if this is going to work or not.
Before you know it you’re down thousands of dollars and you haven’t moved the needle in any way.
Meta ads are different.
You determine exactly what you want to spend every day, week or month on Meta ads
And you can check the results regularly to see if things are moving in the right direction.
Relevance is critical for success when using Facebook advertising It takes a while for the algorithm to pick up on the audience you want to reach and optimize for that.
Once it locks in, you’re off to the races and it’s time to optimize.
With that being said - this still requires an investment. And too many times I see business owners happily spend thousands of dollars on all sorts of things… but expect results while spending $1/day on Meta ads.
They end up spending more on coffee every day than they do on their business. And that doesn’t make sense.
You Can read the article about deciding on a marketing budget, by clicking here.
If you want Free feedback / advice on your marketing from an expert, click here
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