First thing you need to understand is that brand building doesn't work Carpet bombing your slogan or your logo doesn’t work unless you’re...

Step 1: Know What a Customer is Worth (CLV) Over time, a customer spends money on you.  The total money they spend while being your...

Print ads, television ads, influencer marketing… they all require you to shell out a ton of money without having any idea if this is...

I meet so many people that tell me: ‘Facebook / Instagram ads don’t work, we tried it out’.  Then I ask some questions and it turns out...